5 comments

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  Jon Buscall

  9 months ago

  Thanks for the link Kenneth. I appreciate it.
  
  I think the important factor with Twitter when it comes to marketing is that you have to get the tone of your tweets right. I'm seeing a lot of spammy tweets which come across as just crude link bait.
  
  I think where real Twitter marketing comes in is when companies like Blue Sky Factory actively take the conversation to clients and potential customers. It's about generating a meaningful dialogue rather than a case of "Hey, look at this", don't you think?
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  Ken Yeung

  9 months ago

  Jon -
  
  I think that you're absolutely right. When engaging with social media tools like Twitter, you can't "force" your marketing efforts on your followers. It's like you said...you need to "actively take the conversation". That's it: a conversation. These days it's not about instant sales, but forming rapport to create not only the sale, but brand foot soldiers that will go out in the world and on the web and spread the good word.
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  Jared

  9 months ago

  Hey Ken, came across your blog on twitter.
  
  So that being said Twitter can be used as an effective marketing tool. I watched a speech Gary Vaynerchuk gave from Wine Library TV. He said he gets asked a lot about what social networking platforms should be used and his response is every single one. Every platform gives you another opportunity to connect in some way with your customers which is what drives business. So twitter is just another platform that everyone should look to use because it is another way to stay in touch with customers.
  
  Jared
  @jotoole4
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  Ken Yeung

  9 months ago

  Jared -
  
  Thanks for visiting my blog and hope you enjoyed reading what I write about. I agree that Twitter is just another platform that can enable a company to keep in touch with their customers. But I'm guessing that a majority of people STILL see it as a means of simply saying "I'm washing clothes" or "I just checked out the latest book from the library" or something to that effect. Companies are seeing people on Twitter write those types of things, but are not fully understanding the conversational power it has to effect the brand.
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• 

  Joseph Manna

  8 months ago

  Excellent entry, Kenneth. I agree that marketing over twitter is a great tool; however, the matter is in the message and Twitter users need to be sure they are being authentic, compassionate and maintain a high level of integrity in every Tweet they send.
  
  I have a great supplement that relates to this blog entry on our company blog:
  http://www.infusionblog.com/marketing-and-sales...
  
  Let me know your thoughts. :-)
  
  Thanks,
  Joseph Manna
  Infusionsoft
  reply