-
Website
http://blog.thelettertwo.com/ -
Original page
http://blog.thelettertwo.com/2008/09/22/twitter-can-be-used-as-a-marketing-tool/ -
Subscribe
All Comments -
Community
-
Top Commenters
-
hawaii
1 comment · 1 points
-
suki
4 comments · 2 points
-
spryka
2 comments · 4 points
-
Ken Yeung
88 comments · 2 points
-
Ricardo Bueno
2 comments · 7 points
-
-
Popular Threads
-
Setting The Stage For A Comeback With Stage Two Consulting.
1 week ago · 4 comments
-
Taking Crowdsourcing to a Grandeur Level. It’s City Sourced.
3 weeks ago · 2 comments
-
Setting The Stage For A Comeback With Stage Two Consulting.
I think the important factor with Twitter when it comes to marketing is that you have to get the tone of your tweets right. I'm seeing a lot of spammy tweets which come across as just crude link bait.
I think where real Twitter marketing comes in is when companies like Blue Sky Factory actively take the conversation to clients and potential customers. It's about generating a meaningful dialogue rather than a case of "Hey, look at this", don't you think?
I think that you're absolutely right. When engaging with social media tools like Twitter, you can't "force" your marketing efforts on your followers. It's like you said...you need to "actively take the conversation". That's it: a conversation. These days it's not about instant sales, but forming rapport to create not only the sale, but brand foot soldiers that will go out in the world and on the web and spread the good word.
So that being said Twitter can be used as an effective marketing tool. I watched a speech Gary Vaynerchuk gave from Wine Library TV. He said he gets asked a lot about what social networking platforms should be used and his response is every single one. Every platform gives you another opportunity to connect in some way with your customers which is what drives business. So twitter is just another platform that everyone should look to use because it is another way to stay in touch with customers.
Jared
@jotoole4
Thanks for visiting my blog and hope you enjoyed reading what I write about. I agree that Twitter is just another platform that can enable a company to keep in touch with their customers. But I'm guessing that a majority of people STILL see it as a means of simply saying "I'm washing clothes" or "I just checked out the latest book from the library" or something to that effect. Companies are seeing people on Twitter write those types of things, but are not fully understanding the conversational power it has to effect the brand.
I have a great supplement that relates to this blog entry on our company blog:
http://www.infusionblog.com/marketing-and-sales...
Let me know your thoughts. :-)
Thanks,
Joseph Manna
Infusionsoft