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- @Darius - appreciate your comment. Glad you liked the post. Good point on the whuffie concept. Tara has mentioned that every time I've heard her speak and it's even in her book - so the...
- Nice post, Ken. I've been thinking I should pick up this book. By the way, the whuffie concept is a creation of Cory Doctorow, from his book "Down and Out in the Magic Kingdom."...
- I agree with you that power belongs to the audience. They're the people buying what you're selling after all, right? But it also boils down to credibility and trust as well and a new way of...
- Well the interesting thing about social capital, if considered as a power to influence, is that the power belongs to audience. The moment the audience loses faith, interest, in the influencer, that...
- @gravity7 - thanks for the feedback. Glad you liked it. I think you're on to something when you said that influence depends on an audience for its value and spendability and also that it only...
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As taken from the Travel Industry Assocation of America’s TravelCom Report (Vol.1 Issue 16):
ZenithOptimedia forecasts that global Internet advertising spending will grow more than 28 percent in 2007, while ad spending in other media will grow by less than 4 percent. The shift ... Continue reading »
ZenithOptimedia forecasts that global Internet advertising spending will grow more than 28 percent in 2007, while ad spending in other media will grow by less than 4 percent. The shift ... Continue reading »
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