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- @Darius - appreciate your comment. Glad you liked the post. Good point on the whuffie concept. Tara has mentioned that every time I've heard her speak and it's even in her book - so the...
- Nice post, Ken. I've been thinking I should pick up this book. By the way, the whuffie concept is a creation of Cory Doctorow, from his book "Down and Out in the Magic Kingdom."...
- I agree with you that power belongs to the audience. They're the people buying what you're selling after all, right? But it also boils down to credibility and trust as well and a new way of...
- Well the interesting thing about social capital, if considered as a power to influence, is that the power belongs to audience. The moment the audience loses faith, interest, in the influencer, that...
- @gravity7 - thanks for the feedback. Glad you liked it. I think you're on to something when you said that influence depends on an audience for its value and spendability and also that it only...
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In a recent study, initially reported on eMarketer.com, 68% of hotelier executives questioned indicated that they would shift their budgets from offline to online marketing in 2007. The article even includes a few charts that may be of some interest in that most companies believe that optimizing their website will produce the highest ROI — […]
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