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- @Darius - appreciate your comment. Glad you liked the post. Good point on the whuffie concept. Tara has mentioned that every time I've heard her speak and it's even in her book - so the...
- Nice post, Ken. I've been thinking I should pick up this book. By the way, the whuffie concept is a creation of Cory Doctorow, from his book "Down and Out in the Magic Kingdom."...
- I agree with you that power belongs to the audience. They're the people buying what you're selling after all, right? But it also boils down to credibility and trust as well and a new way of...
- Well the interesting thing about social capital, if considered as a power to influence, is that the power belongs to audience. The moment the audience loses faith, interest, in the influencer, that...
- @gravity7 - thanks for the feedback. Glad you liked it. I think you're on to something when you said that influence depends on an audience for its value and spendability and also that it only...
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With the current times, people are starting to shift their priorities and economic resources. As businesses seem to want to slim down their marketing efforts, one notable effect is the transition from print and traditional media to more online/interactive efforts. In a study by eMarketer.com a
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