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http://blog.thelettertwo.com/2008/08/02/dont-get-picked-off-online-protect-your-brand/
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TheLetterTwo.com: Don’t get picked off online. Protect your brand.

tomagni · 1 year ago

It's important to act quickly - the moment an online reputation issue is first detected. The longer you leave an undesirable search result to sit in the open, unchallenged, the more likely it will get "cemented" into place. When an interesting result stays on the first page or two of the search engine results.
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