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- @Darius - appreciate your comment. Glad you liked the post. Good point on the whuffie concept. Tara has mentioned that every time I've heard her speak and it's even in her book - so the...
- Nice post, Ken. I've been thinking I should pick up this book. By the way, the whuffie concept is a creation of Cory Doctorow, from his book "Down and Out in the Magic Kingdom."...
- I agree with you that power belongs to the audience. They're the people buying what you're selling after all, right? But it also boils down to credibility and trust as well and a new way of...
- Well the interesting thing about social capital, if considered as a power to influence, is that the power belongs to audience. The moment the audience loses faith, interest, in the influencer, that...
- @gravity7 - thanks for the feedback. Glad you liked it. I think you're on to something when you said that influence depends on an audience for its value and spendability and also that it only...
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I was very fortunate to have the opportunity to interview Ernie Mosteller on Tuesday as part of my on-going series “People Marketer’s Need to Know“. Working as the Interactive Creative Director at Brunner (formerly known as Blattner Brunner), Ernie has
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10 months ago
You should think of making these available as podcasts (mp3 files) so people can listen to them while doing other work, like I just did while reading a bunch of other blog posts.
10 months ago
Awesome idea for converting these segments into downloadable podcasts. I had thought about possibly making them video podcasts, but the idea of making them into simple audio versions could work as well.